Sprite (Ad Design)
The Sprite "Fresh State" poster visually captures the feeling of refreshment through Sprite's iconic green-and-blue palette, chilled product imagery, citrus elements, and bold typography. The tilted can adds energy and movement, while the vibrant composition and clear pricing create a strong visual hierarchy, reinforcing the brand's promise of instant refreshment.
project details
Client
Sprite
Year
2026
Services
Brand Identity, Product Design, Graphic Design
Industry
Food & Beverage (F&B), FMCG
overview
The "Fresh State" Sprite poster is designed to communicate refreshment, flavor, and brand recognition through a clean yet energetic visual composition. The design leverages Sprite's established visual identity, using dominant green tones, citrus imagery, and chilled product photography to create an immediate connection with freshness and cooling relief. The large-scale background typography strengthens the campaign message while adding depth and structure to the layout. Strategic placement of lime wedges, lemon slices, and mint leaves reinforces the beverage's natural citrus profile and enhances the sensory appeal of the advertisement. The angled product presentation introduces movement and modernity, helping the can become the primary focal point of the composition. Supported by a bold pricing element and minimal visual clutter, the poster successfully balances promotional information with strong brand storytelling, resulting in a visually engaging advertisement that highlights Sprite as a refreshing and accessible beverage choice.